// Verified Client Proof — End-to-End Execution
UNLISTED.
How we engineered the foundational brand identity, high-converting digital platform, ICP positioning, and analytics foundation for Mikelle’s executive talent advisory firm.
Mikelle
Founder & Executive Coach
UNLISTED
INDUSTRY:Executive Coaching & Search
SCOPE:Brand, Web, GTM & Data
TIMELINE:4-Week Turnkey Launch
“Partnering with 613 Foundry was a game-changer for launching my brand. They bring an obsessive attention to detail and a rare dual capability: deep growth strategy paired with flawless execution... 613 Foundry doesn’t just build a digital footprint—they architect a clear, data-driven foundation that dictates real business outcomes.”
— Mikelle, Founder at UNLISTED
Execution Architecture
What 613 Foundry Delivered.
01 // Brand Identity & Positioning
Bespoke Visual Identity & Authority Messaging
- Crafted full visual identity system (typography, lockups, color palette)
- Engineered high-converting value proposition: 'Stop applying. Start being chosen.'
- Positioned offer for engineering and product leadership search
- Created complete digital design system and brand guidelines
02 // Digital Infrastructure
Custom Fast-Loading Web Platform & Funnels
- Engineered ultra-fast, responsive web application architecture
- Integrated seamless consultation and booking calendar workflows
- Implemented server-side security, speed optimization, and SSL
- Mobile-first luxury executive design aesthetics
03 // Analytics & Intelligence
Data Tracking & Conversion Infrastructure
- Integrated Google Tag Manager & Google Analytics 4 (GA4)
- Set up granular event tracking for button clicks and booking funnel drop-offs
- Configured privacy-compliant Google Consent Mode v2
- Built performance analytics dashboards to monitor client conversion rates
Ready to architect your digital authority?
From foundational branding to high-converting web infrastructure.